【摘要】 利用电视剧形式呈现非遗元素、讲述非遗故事，一直是传播、普及非物质文化遗产的有效路径。然而，目前国内电视剧市场上的非遗题材剧在创作方面还存在不少问题，严重影响了非遗文化电视传播的效果。《正好遇见你》作为非遗题材的职场剧，在展示非遗文化节目的完整制作和生产过程的同时，通过多种非遗节目形式的有机融合、非遗故事的精彩讲述、文化遗产的“活”化呈现以及职业精神的坚守和弘扬，创新了非遗文化的电视化表达，开辟了非遗文化影视传播的新形式、新路径。更多还原

【Abstract】 The use of TV dramas to present intangible cultural heritage elements and tell intangible cultural heritage stories has always been an effective way to popularize and disseminate intangible cultural heritage. However, there are still many problems in the creation of intangible cultural heritage themed dramas in the current domestic television drama market, which seriously affects the effectiveness of intangible cultural heritage television dissemination. As a workplace drama with an intangible cultural heritage theme, Hi, Producer not only showcases the complete production and production process of intangible cultural heritage programs, but also innovates the television expression of intangible cultural heritage through the organic integration of various forms of intangible cultural heritage programs, wonderful story telling of intangible cultural heritage, the“live” presentation of cultural heritage, and the persistence and promotion of professional spirit, opening up new paths for the dissemination of intangible cultural heritage through film and television.更多还原