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科学传播视域下中国天眼科普基地游客感知研究

Research on Tourists’ Perception of China’s Sky Eye Science Popularization Base under the Perspective of Science Communication

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【作者】 朱慧方俞小惠张文磊张婕

【Author】 ZHU Huifang;YU Xiaohui;ZHANG Wenlei;ZHANG Jie;School of Tourism and Resource Environment,Qiannan Normal University for Nationalities;

【通讯作者】 张文磊;

【机构】 黔南民族师范学院旅游与资源环境学院

【摘要】 研究游客感知是科普旅游新业态高质量发展的主要着力点。基于科学传播理论,借助网络文本分析法和内容分析法,将中国天眼科普基地游客感知解构为科学属性感知、服务体验感知及情感共鸣三大维度。研究发现:科学属性感知方面,游客中国天眼科普基地的科学属性感知明显,感知维度聚焦于旅游吸引物、旅游设施和旅游服务;服务体验感知方面,积极服务体验感知占比较大,涵盖中国天眼科普基地整体建设、硬件设施及软件设施三大层面;情感共鸣方面,文字共鸣较多,行为共鸣层的重游、推荐意愿占比较低。

【Abstract】 Research on tourist perception serves as the primary focus for high-quality development in the emerging science popularization tourism sector.Based on science communication theory and utilizing network text analysis and content analysis methods,tourists’ perceptions at China’s Tianyan Science Popularization Base was deconstructed into three dimensions including scientific attribute perception,service experience perception and emotional resonance.The findings are as follows.In terms of scientific attribute perception,tourists demonstrate significant awareness of the base’s scientific attributes,with perception dimensions focusing on tourist attractions,facilities and services.Regarding service experience perception,positive experiences account for a larger proportion,covering three aspects such as the base’s overall construction,hardware and software facilities.For emotional resonance,textual resonance predominates,while behavioral resonance such as revisit intentions and recommendation willingness shows relatively low levels.

【基金】 2025年贵州省高校人文社会科学研究项目(2025RW70);黔南民族师范学院2024年度重点研究科研能力提升项目(2024zdsk03)
  • 【文献出处】 科技和产业 ,Science Technology and Industry , 编辑部邮箱 ,2025年24期
  • 【分类号】F592;G315
  • 【下载频次】15
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