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媒介情境理论下川剧数字博物馆的文化传播路径研究

Research on the Cultural Communication Path of Sichuan Opera Digital Museum Based on Media Situation Theory

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【作者】 李娟; 黄禹;

【Author】 Li Juan;Huang Yu;

【机构】 西华大学;

【摘要】 【目的】聚焦数字博物馆赋能川剧保护与传播的实现路径,旨在提升川剧的大众认知度,为传统戏曲注入新的生命力。【方法】系统剖析了川剧艺术的特色,探讨其文化传承面临的主要困境,并提出针对性解决策略。基于媒介情境理论,构建“新媒介-新情境-新行为”模型,指导川剧数字博物馆平台的新型结构关系。【结果】通过川剧数字博物馆APP的可视化设计实践,提出增强保护效能与优化用户体验的设计策略。【结论】研究为数字博物馆赋能川剧提供实施方案,有助于增进用户对川剧艺术的认知,推动川剧文化传播,为川剧艺术数字化传承与保护提供理论依据和实践参考。

【Abstract】 [Purpose]This study focuses on the realization path of empowering Sichuan Opera protection and dissemination through digital museums,in order to enhance the public’s awareness of Sichuan Opera and inject new vitality into traditional opera. [Method] The study analyzed the characteristics of Sichuan Opera art, explored the main difficulties it faces in cultural inheritance, and proposed targeted solutions. Based on the media situation theory, a "new media-new situation-new behavior" model was constructed to guide the new structural relationship of the Sichuan Opera digital museum platform. [Result] Through the visualization design practice of the Sichuan Opera Digital Museum APP, design strategies for enhancing protection effectiveness and optimizing user experience were proposed. [Conclusion] It provides an implementation plan for empowering Sichuan Opera in digital museums, which is conducive to enhancing users’ understanding of Sichuan Opera art, promoting the dissemination of Sichuan Opera culture, and providing theoretical basis and practical reference for the digital inheritance and protection of Sichuan Opera art.

【基金】 2024年度四川省哲学社会科学重点研究基地川剧发展研究中心项目“数字博物馆平台赋能川剧保护与传承的实现路径研究”(项目编号:24CJYB04);2025年度四川省哲学社会科学重点研究基地川菜发展研究中心项目“数字空间赋能川菜文化传播的交互体验创新实现路径研究”(项目编号:CC25W26)阶段性研究成果
  • 【分类号】G260.7;J825
  • 【下载频次】123
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