【摘要】 企业参与乡土实践常因“利润最大化”“效率至上”等理念和“圈地运营”“大规模对外寻租”等做法引发风险。理论与经验表明，“关系”成为风险起点与研究焦点，而企业介入后形成良好乡土社会关系对实现各方共赢、地方可持续发展等至关重要。文章以企业在徐岙底牵头的“整村运作”为例，展现了关系层面企业主推的“共益”理念及其机制和做法，辨析了新模式成因、实践成效和其潜在挑战。研究表明，“徐岙底模式”是多重条件耦合的结果，其产生并扎根于浙南特定的经济社会环境有其必然性与特殊性，同时，与流行的“外在托管”关系及其模式相比，“内生共益”具有显著优势和多重价值。研究为民企或民间资本助力特色乡土实践、地方社会经济可持续发展带来诸多启示。更多还原

【Abstract】 Enterprises’ participation in rural construction practices is often risky due to the concepts of “profit maximization” and “priority to efficiency”,as well as practices such as “land enclosure” and “large-scale external rent-seeking”.Theory and experience show that “relationship” has become the starting point of risk and the focus of research,and the formation of a good social relationship in the local community after the intervention of the enterprise is crucial for achieving a win-win situation and sustainable development of the local community.The paper takes the enterprise-led “whole village operation” in Xu’aodi as an example to show the concept of “benefit sharing” and its mechanism and practice,which is promoted by the enterprise at the relationship level,and to identify the causes,practical effectiveness and potential challenges of the new model.The study shows that the “Xu’aodi model” is the result of coupling of multiple conditions,the emergence and root of which in the specific economic and social environment of southern Zhejiang has its inevitability and specificity.At the same time,compared with the popular “external trusteeship” relationship and its model,the model of “endogenous benefit sharing” shows significant advantages and multiple values.The study brings many insights for private enterprises and private capital in supporting distinctive local practices and promoting sustainable socio-economic development.更多还原