【摘要】 本文基于2025年“苏超”案例，探讨数字时代民众如何通过文化体力驱动的数字文化资本再生产，破解流量异化并重建社会联结。研究提出民众“创流”的概念，即草根智慧介入流量生产，将流量逻辑下的数据殖民复归为人的汇聚的实践。研究将布尔迪厄文化资本理论拓展至数字场域，从具身化、客观化、制度化维度构建数字文化资本的分析框架。研究发现：其一，“创流”生发依托双重支撑，技术文化资本作为“客观化”形态，通过平台算法“引流”为“创流”提供媒介基础设施，行政文化资本作为“制度化”形态，通过政策接口与主流媒体“投流”，托举民众“创流”。其二，“创流”实践的双重转化机制，民众通过线上创生戏谑式亚文化资本与体化路径中的具身情感共振，将具身化资本转化为公共情感资源，再造数字亲密性。其三，“创流”的意义在于民众文化体力的重建与草根叙事中的生活主体性回归，其本真性交往促成亲密公众的生成。本文提出“流量”本质回归的命题，揭示“创流”并非顺应流量逻辑，而是民众发挥文化主体性与创造性、实现文化体力生长与社会真实联结的主动实践。这指向在流量逻辑主导的平台社会中破解原子化困境、重构公共生活的实践路径。更多还原

【Abstract】 Based on the 2025 Suchao case,this study examines how ordinary people in the digital era reproduce digital cultural capital,countering data alienation and reconstructing social bonds through the exercise of cultural stamina. It introduces the concept of flow-making,a grassroots practice in which popular wisdom intervenes in the production of digital flows,transforming platform-driven data colonization into human aggregation. Extending Bourdieu’s cultural capital theory to the digital field,the study constructs a digital cultural capital framework encompassing embodied,objectified,and institutionalized dimensions. Key findings reveal three mechanisms. First,flow-making relies on dual support :technical cultural capital,as an objectified form,provides media infrastructure through platform algorithms that drive traffic;administrative cultural capital,as an institutionalized form,supports flow-making via policy interfaces and the channeling of traffic by mainstream media. Second,flow-making operates through dual conversion processes :online playful subcultural capital and offline embodied emotional resonance allow the public to transform embodied capital into collective emotional resources,regenerating digital intimacy. Third,the practice revives cultural stamina and restores life subjectivity in grassroots narratives,with authentic interactions fostering intimate publics. This study emphasizes the essential return of flow,demonstrating that flow-making is not a passive adaptation to platform logic but an active,culturally creative practice. It highlights a practical pathway for addressing social atomization and reconstructing public life in a platform society dominated by traffic logic.更多还原