【摘要】 千禧年以来，网红产业已经成为当下深度媒介化社会不容忽视的新兴产业，深入挖掘网红产业与技术、社会及情感变迁之间的诸多关联，在学术研究和社会发展等诸多层面具备重要意义。艾米丽·亨德在《网红产业：在社交媒体上寻找真实》（The Influencer Industry: The Quest for Authenticity on Social Media）一书中，聚焦美国网红产业从诞生至今高速发展的20年，年谱式分析行业变化的动因、产业结构，并对在线真实性的演变及特点进行了系统归纳，为全球网红研究提供了纵深的历史观察记录。基于中国网红研究宝贵的对照性视角，本文从中美双方网红产业发展对人们生活方式的介入和形塑出发，重点探讨了在线真实性对真实性概念的对话和修补、社交展演对情感劳动的缔造、网红产业性别化及文化政治意涵加深的未来趋势。更多还原

【Abstract】 Since the millennium,the internet celebrity industry has become an emerging sector that cannot be overlooked in today’s deeply mediated society. The in-depth exploration of the various connections between the internet celebrity sector and shifts in technology,society,and emotions holds great significance in numerous areas,including academic research and social progress. In the book The Influencer Industry :The Quest for Authenticity on Social Media,Emily Hund focuses on the rapid development of the American social media influencer industry over the past 20 years since its inception. She analyzes the motivations behind industry changes and the industrial structure in a chronological order,and simultaneously,systematically summarizes the evolution and characteristics of authenticity on social media,providing an in-depth historical observation record for global social media influencer research. Based on this book,which is a valuable comparative perspective for the study of Chinese internet celebrities,this article starts from the intervention and shaping of people’s lifestyles by the social media influencer industry on both sides,focusing on the dialogue and refinement of the concept of authenticity while examining the authenticity of online interactions. This article also summarizes the research on the creation of emotional labor through online performatives,as well as future trends in the deepening genderization and cultural-political implications of the influencer industry.更多还原