【摘要】 目的 探讨如何在载人月球车的工业设计中有效地融入中国传统文化原型，使其在彰显科技实力的同时，又蕴含深厚的文化内涵。方法 首先分析了载人月球车的文化表征属性，引入经典传播学理论香农-韦弗传播模式，将其作为分析载人月球车文化传播过程的理论框架；然后利用层次分析法对文化原型进行排序筛选；最后结合皮尔斯符号学理论进行文化转译设计。结果 推导出了载人月球车的文化传播模式，形成了系统化的文化转译设计方法，并利用比较评价验证了该框架的有效性。结论 通过利用传播学理论可以解决文化内涵在不同受众群体中的精准传递。结合量化的研究方法可以挖掘出更具代表中国特色的文化原型，同时借助符号学理论可实现文化原型的转译设计，使文化原型巧妙地融入载人月球车的工业设计中，实现了科技硬实力与文化软实力的有机融合。为今后其他航天产品的工业设计提供重要的理论参考和实践指导，具有较高的学术价值和应用前景。更多还原

【Abstract】 The work aims to investigate the effective integration of traditional Chinese cultural archetypes into the industrial design of manned lunar rovers, thereby enabling it to showcase technological prowess while embodying profound cultural significance. Firstly, the cultural representation attributes of the manned lunar rover were analyzed and the Shannon-Weaver communication model from classical communication theory was introduced as the theoretical framework for analyzing the cultural transmission process of the manned lunar rover. Subsequently, the hierarchical analysis method was employed to rank and screen cultural archetypes, followed by cultural translation design integrated with Peirce’s semiotic theory. Through research, a cultural transmission model for manned lunar rovers was derived, establishing a systematic cultural translation design methodology. The effectiveness of the framework was validated through comparative evaluation. Therefore, by utilizing communication studies, the precise transmission of cultural connotations among different audience groups can be achieved. The combination with quantitative research methods can uncover cultural archetypes that are more representative of Chinese characteristics, and with the help of semiotic theory, the translation design of cultural archetypes can be realized, allowing them to be skillfully integrated into the industrial design of manned lunar rovers. This achieves an organic integration of technological hard power and cultural soft power. It provides important theoretical references and practical guidance for the industrial design of other aerospace products in the future, demonstrating high academic value and promising application prospects.更多还原