【摘要】 在出版业高质量发展与加强国际传播能力建设的双重背景下，主题出版已成为出版业服务国家大局、引领时代潮流、实现高质量发展的关键路径。对于资源相对受限的地方出版集团而言，如何构建并持续升级其主题出版的核心能力，是一项关乎其生存与发展的重大战略议题。基于动态能力理论，以广西师范大学出版社集团的“中国—东盟”主题出版实践为案例，通过“感知—捕捉—转化”机制，分析其如何将地缘劣势转化为出版优势，构建特色主题出版能力并实现价值创造，从而总结出一套可供借鉴的特色化实践路径。该研究能够为地方出版集团在主题出版领域实现差异化竞争与高质量发展提供理论参考与实践启示。更多还原

【Abstract】 Against the backdrop of high-quality development in the publishing industry and the strengthening of international communication capabilities, thematic publishing has become a key path for the publishing industry to serve the national overall situation, lead the trend of times, and achieve high-quality development. For local publishing groups with relatively limited resources, how to build and continuously upgrade their core capabilities in thematic publishing is a major strategic issue concerning survival and development. Based on the dynamic capability theory, taking the “China-Asean” theme publishing practice of Guangxi Normal University Press Group as a case, through the “perception-capture-transformation”mechanism, this paper analyzes how it transforms geographical disadvantages into publishing advantages, builds characteristic theme publishing capabilities and achieves value creation, and summarizes a set of characteristic practice paths that can be referred to. This research provides theoretical references and practical inspirations for local publishing groups to achieve differentiated competition and high-quality development in the field of thematic publishing.更多还原