【摘要】 “网红”作为一种经由网络得以传播的现象远早于其作为特定名词而存在，在过去十年，“网红”以专有词的形式逐渐成为习惯用语。文章采取网络文本分析法，提炼与“网红”这个词相关的高频关键词，回溯了该词的形成及其流变历程，发现其以名词形式诞生、流行，并呈现出从名词到修辞格再到位格的词性变化以及复杂的修辞情感，反映了推动“网红”词性生成的技术和社会之间的互动——自发的网络审“美”文化、从符号资本转向审美资本的网络经济形态与具有社会审美导向作用的主流话语；更反映出“网红”一词作为隐喻对社会现实与社会关系的生产性再现。“网红”一词具有连接媒介、社会与人生命状态的纽带作用，这使其作为“词”本身生命力的体现与数智时代同频共振。这显示出网络热词的生成过程与社会变迁相辅相成，共同形构出人们虚实交织的社会生活。更多还原

【Abstract】 As a phenomenon propagated through the internet,"Wang-hong" (internet celebrity) existed long before it was lexicalized as a specific term.Over the past decade,the term "Wang-hong" has gradually become a part of idiomatic usage in the form of a proper vocabulary.Employing network text analysis,this paper traces the formation and evolution of the term by extracting high-frequency keywords associated with this Chinese term.It is found that the term originated and became popular as a noun,exhibiting a fluidity in part of speech from a noun to a figure of speech and then to a marker of social status,accompanied by complex rhetorical emotions.This evolution reflects the interplay of technology and society that drove the term’s lexicalization:spontaneous online aesthetic culture,the transition of network economy from symbolic capital to aesthetic capital,and mainstream discourse with a guiding role in social values.Furthermore,it reveals that this term,as a metaphor,productively represents social realities and social relations.Consequently,it serves as a bridge connecting media,society,and human life conditions,which sustains the vitality of the word itself and resonates with the digital intelligence era.This demonstrates that the emergence of internet buzzwords and social changes are mutually reinforcing,collectively shaping people’s intertwined virtual and real social lives.更多还原