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中国古典园林游客文化感知量表的设计与开发
Design and Development of a Cultural Perception Scale for Visitors to Classical Chinese Gardens
【摘要】 目前,游客对中国古典园林文化感知的研究缺乏科学系统的测量工具。本研究基于量表开发标准化流程,通过预调研筛选题项,运用探索性与验证性因子分析,构建了包含历史背景、文化内涵、文化信息服务和文化情感等四个维度、共22个题项的量表。结果显示,该量表信度效度良好,能有效反映游客对古典园林文化的认知与情感体验。效标关联效度检验表明,文化感知与游客满意度、推荐意愿及重游意愿显著相关,验证了量表的有效性和应用价值。本量表既为古典园林文化感知测量提供了科学工具,丰富了研究方法,也为管理部门优化文化服务、提升游客体验提供了理论支持。
【Abstract】 Currently, research on visitors’ cultural perceptions of classical Chinese gardens lacks scientifically systematic measurement tools. This study developed a standardised scale based on established procedures, screening items through preliminary research and employing exploratory and confirmatory factor analysis. The resulting 22-item scale comprises four dimensions: historical context, cultural significance, cultural information services, and cultural affect. Findings indicate the scale possesses sound reliability and validity, effectively reflecting visitors’ cognitive and emotional experiences of classical garden culture. Criterion-related validity tests demonstrated significant correlations between cultural perception and visitor satisfaction, recommendation intent, and revisit intention,validating the scale’s efficacy and practical value. This instrument not only provides a scientific tool for measuring classical garden cultural perception and enriches research methodologies but also offers theoretical support for management bodies to optimise cultural services and enhance visitor experiences.
【Key words】 classical gardens; visitors; cultural perception; scale development;
- 【文献出处】 边疆经济与文化 ,The Border Economy and Culture , 编辑部邮箱 ,2025年11期
- 【分类号】G122;F592
- 【下载频次】153