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数智化赋能吉林省文旅产业融合发展研究

On Integrated Development of Jilin’s Cultural and Tourism Industry Empowered by Digital Intelligence

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【作者】 于茜虹赵奕宁

【Author】 YU Qianhong;ZHAO Yining;

【机构】 北华大学经济管理学院澳门城市大学国际旅游与管理学院

【摘要】 全球经济已迈入数智化时代,数字经济对各产业的渗透与赋能效应愈发显著。数字技术已成为推动文旅产业深度融合的关键赋能手段,智慧文旅也成为经济发展的全新引擎。数智化赋能文旅产业融合发展,不仅丰富了新业态与新商业模式,培育了新消费市场,催生了新产业,形成新的经济增长点,还提升了文旅产业质量与运行效率,有力助推文旅产业高质量发展。本研究以数智化赋能吉林省文旅产业融合发展为研究对象,通过对其发展现状展开分析与评价,旨在更为精准地把握数智化赋能吉林省文旅产业融合发展的水平,剖析其面临困境,并提出相应发展策略。以期推动数智时代吉林文旅产业融合发展,促进吉林文旅产业实现高质量发展,打造具有鲜明吉林文化特色的旅游目的地。

【Abstract】 The global economy has entered the era of digitization,and the penetration and empowerment of various industries by the digital economy are becoming increasingly prominent.Digital technology has become an important empowering way to promote the deep integration of the cultural and tourism industry,and smart cultural and tourism has become a new engine for economic development.Digitization empowers the integrated development of the cultural and tourism industry,enriches new formats and business models,cultivates new consumer markets,gives birth to new industries,forms new economic growth points,improves the quality and operational efficiency of the cultural and tourism industry,and assists in the high-quality development of the cultural and tourism industry.This article takes the integration and development of Jilin’s cultural and tourism industry empowered by digitalization as the research object.Through analyzing and evaluating the current development status,it aims to accurately understand the level of integration and development of Jilin’s cultural and tourism industry empowered by digitalization,analyze the challenges,and propose a construction path.Aiming to promote the integrated development of Jilin’s cultural and tourism industry in the era of digital intelligence,promote the high-quality development of Jilin’s cultural and tourism industry,and create a tourism destination with local cultural characteristics.

  • 【文献出处】 北华大学学报(社会科学版) ,Journal of Beihua University(Social Sciences) , 编辑部邮箱 ,2025年06期
  • 【分类号】F592.7;G124
  • 【下载频次】13
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