【摘要】 基于计划行为理论(TPB)构建稻农低碳施肥行为分析框架，采用结构方程模型(SEM),运用江苏省5个地级市622份稻农低碳施肥行为的调研数据，通过路径分析、中介效应检验及基于稻农特征的多群组分析，深入探究稻农低碳施肥行为形成的内在机理。研究发现，稻农行为态度(ATB)、主观规范(SN)和知觉行为控制(PBC)对其低碳施肥行为意图(BI)均有显著的正向影响，其中，主观规范(SN)的影响程度最大(0.467),其次是行为态度(0.339)和知觉行为控制(0.233);稻农低碳施肥的行为意图(BI)是行为态度(ATB)、主观规范(SN)、知觉行为控制(PBC)作用于行为响应(BR)的中介变量；稻农家庭年收入和种植年限2个调节变量在不同关系路径中存在显著差异。基于此，建议通过加大宣传力度、强化教育培训、建立交流平台、完善政策法规和采取差异化策略等方式提高稻农对低碳施肥的接受度和参与度。更多还原

【Abstract】 An analysis framework for low-carbon fertilization behavior of rice farmers was constructed based on the theory of planned behavior(TPB).And the structural equation model(SEM) was used to investigate the internal mechanism of low-carbon fertilization behavior of rice farmers through path analysis, intermediary effect test and multi-group analysis based on the characteristics of rice farmers by using the investigation data of 622 low-carbon fertilization behaviors of rice farmers in 5 prefecture-level cities in Jiangsu Province.The results showed that attitude(ATB),subjective norm(SN) and perceived behavior control(PBC) had significant positive effects on low-carbon fertilization behavior intention(BI).Among them, theSN had the greatest impact(0.467),followed by behavioral attitude(0.339) and PBC(0.233).BI of low-carbon fertilization was the ATB,SN and PBC acting on BR.The two regulating variables of annual household income and planting years of rice farmers had significant differences in different relationship paths.Based on this, it is suggested to enhance the acceptance and participation of rice farmers to low-carbon fertilization by increasing publicity, strengthening education and training, establishing communication platform, improving policies and regulations, and adopting differentiated strategies.更多还原