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乡村振兴背景下特色民宿发展模式探索——基于陕西西安蓝田县民宿的实地调研

Exploring the Development Model of Characteristic Homestays Under Rural Revitalization——A Field Study Based on Boutique Inns in Lantian County, Xi’an, Shaanxi Province

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【作者】 杨瑞; 崔林;

【Author】 YANG Rui;CUI Lin;School of Historical Culture and Tourism, Xi’an University;

【机构】 西安文理学院历史文化旅游学院;

【摘要】 发展民宿可以有效破解住宿业在城乡发展中不平衡、不充分的矛盾,推动乡村产业振兴和升级,促进农业与旅游业的融合,满足大众对美好生活的追求,是乡村振兴不可或缺的重要力量。蓝田县特色民宿作为陕西西安乡村民宿的代表,对了解乡村特色民宿的发展现状,探索乡村特色民宿的发展模式具有典型意义。通过对蓝田县5个镇11家特色民宿的实地调研,发现当地民宿分布零散,投资主体多样化,经营与管理水平参差不齐,配套与服务能力不足,忽视民宿经营本质,民宿功能单一等问题。针对上述问题,从政府、投资、经营、监管、营销等多方面提出了解决难题的路径。

【Abstract】 The development of homestays can effectively solve the imbalance and insufficient contradiction of the accommodation industry in urban and rural development, promote the revitalization and upgrading of rural industries, promote the integration of agriculture and tourism, and meet the public’s pursuit of a better life.It is an indispensable force for rural revitalization.As the representative of Xi’an, Lantian County characteristic homestay has typical significance for understanding the development status of rural characteristic homestay and exploring the development mode of rural characteristic homestay.Through on-the-spot investigation of 11 characteristic homestays in five towns of Lantian County, it is found that the local homestays are scattered, the investment subjects are diversified, the operation and management levels are uneven, the supporting and service capacity is insufficient, the business essence of the homestays is ignored, and the function of the homestays is single.In view of the above problems, the author puts forward solutions from the government level, investment level, operation level, supervision level and marketing level.

【基金】 国家社科基金西部项目“黄河流域中上游地区乡村旅游产业高质量发展的困境与破解”(20XJY018)
  • 【文献出处】 安徽农业科学 ,Journal of Anhui Agricultural Sciences , 编辑部邮箱 ,2025年12期
  • 【分类号】F719.2;F327;F592.7
  • 【下载频次】81
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