【摘要】 文章基于我国旅游业创新发展背景，分析定制旅游发展难点，引入新城市科学的分析方法，尝试协调城市旅游“个性化”与“规模化”之间的矛盾；并以上海南京路片区为例，探索基于多源城市数据的定制城市旅游线路设计，通过多源城市数据分析和研判、建构评价体系、数据可视化等分析手段，针对不同个性客群定制游览路线，以期为城市旅游服务提供思路借鉴。更多还原

【Abstract】 Based on the creative development background of tourism in China, this paper analyzes the difficult points in development of customized tourism, introduces scientific analysis method for new urban science, attempts to coordinate the contradiction between “individualization” and “scale” of urban tourism, and taking Nanjing Road area of Shanghai as an example, it explores the design of customized urban tourist route based on multi-sourced urban data, and by means of analysis and judgment of multi-sourced urban data,construction of evaluation system and data visualization, etc., tourist route is customized for different individualized clients, so as to provide train of thought for reference aimed at urban travel service.更多还原