【摘要】 思想政治教育与传播有着内在的契合性。在新时代，随着移动互联网的迅速发展和新兴媒体的迅猛崛起，高校思想政治教育传播工作面临着把关疲软乏力、信息量质失衡、融媒建设缓慢三大问题，迫切需要对症下药，不断通过主体协同、素养提升、信息整合以及平台共建等路径来提升高校思想政治教育的传播力，增强铸魂育人的实效。更多还原

【Abstract】 There is an inherent compatibility between ideological and political education and dissemination. In the new era, with the rapid development of mobile Internet and the rapid rise of emerging media, the communication work of ideological and political education in colleges and universities is increasingly facing three major problems: weak gate-keeping, imbalance in information quantity and quality,and slow development of integrated media construction. It is urgent to take the targeted measures, and constantly improve the communication power of ideological and political education in colleges and universities through multi-subject collaboration, quality improvement, information integration, and platform co-construction, so as to enhance the effectiveness of soul casting and education.更多还原