【摘要】 中国武术国际传播是讲好中国故事、传播好中国声音，展现可信、可爱、可敬的中国形象的重要途径。如何加强中国武术国际传播能力建设，提升国际传播效能，形成同我国综合国力和国际地位相匹配的传播能力已经成为时代之问。基于政府能力模型、组织能力模型和个人能力模型形成的三层次理论框架，运用扎根理论的分析方法，对精选的61位武术国际传播者进行深度访谈，并运用NVivo质性数据分析软件对访谈文本进行分析，构建中国武术国际传播能力结构模型和提升路径的“振波效应”传播模型，提出中国武术国际传播能力提升路径：发挥政府在战略制定、目标指引、引领发展等方面的核心能力；增强组织在依靠政府力量、传播方案制定、凝聚个人传播力量等方面的纽带能力；提升个人技术过硬“、破圈”轻松、善于经营的实践能力。更多还原

【Abstract】 The international dissemination of Chinese Wushu is an important way to tell the story of China well, spread the voice of China well, and showcase a trustworthy, lovely, and respectable image of China. How to strengthen the construction of Chinese Wushu’s international communication capacity, enhance the effectiveness of international communication, and form the communication capacity matching with China’s comprehensive national strength and international status has become a question of the times. Based on the three-level theoretical framework formed by government capability model, organizational capability model, and individual capability model, this study conducted in-depth interviews with 61 selected international communicators of Wushu by using the analysis method of grounded theory, and NVivo qualitative data analysis software was used to code the interview text step by step. The Chinese Wushu international communication capacities structural model and the “vibrational wave effect” communication model of the promotion paths were constructed. And the promotion paths were proposed to enhance the international communication capacity of Chinese Wushu: Leverage the government’s core capabilities in strategies formulation, goals guidance, and leading development; enhance the organization’s ability to rely on the government, formulate plans, and gather individual communication power; amplify the practical abilities of individuals to achieve skills,break through social barriers easily, good at business operations.更多还原