【摘要】 数字平台颠覆传统市场逻辑，随着用户增加，不断裂变出新细分市场，其价值成果日益凸显。基于美团平台创新实践，从创新生态系统理论视角，研究数字平台价值杠杆过程对价值成果的影响，探讨用户数量和多样性调节作用，揭示数字平台颠覆性创新细分市场价值基础，阐释平台流量变现向垂直质量提升演化趋势。更多还原

【Abstract】 Digital platform disrupts the logic of traditional market. With the increase of its users, digital platforms constantly split into new market segments, its value outcomes are increasingly prominent. Based on the innovation ecosystem theory, this paper takes meituan as a case study, studies the mechanism how value is leveraged in digital platform, and explores how does the number and diversity of users in?uence value co-creation. This paper reveals the value basis of digital platform disruptive innovation market segments, and explains the evolution trend of platform traffic monetization towards quality improvement.更多还原