【摘要】 张艺谋商业电影的发展历程可分为三个阶段：小成本制作的前期，大制作、打造视觉奇观的中期，艺术与商业融合的后期。张艺谋在不同创作阶段对电影商业价值和艺术价值的侧重也发生着变化。这些变化不仅反映了张艺谋个人艺术追求和创作心态的转变，也与当时的社会环境、观众审美需求以及时代特征息息相关。更多还原

【Abstract】 The evolution of Zhang Yimou’s commercial films spans three distinct stages: an early phase marked by low-budget productions, a mid-phase characterised by large-scale productions and visual spectacles, and a later phase marked by the integration of art and commerce in ’pseudo-commercial films’. Zhang Yimou’s focus on the commercial and artistic values of his films shifts across different creative stages. These shifts reflect not only the evolution of Zhang Yimou’s personal artistic vision and creative mindset, but also illustrate the influence exerted by social context, audience preferences, and cultural zeitgeist on Zhang’s creative output.更多还原