【摘要】 当前，部分革命老区在红色资源的开发和利用方面，呈现社会效益低，传播力度受限等问题。为了能够更好地传承红色文化，满足大众审美需求，本文选取红色实景演出《井冈山》为案例，基于线下采访和调查问卷收集数据，研究其给观演者带来的体验及其传播模式的特征、优势。研究发现：《井冈山》红色实景演出依托当地红色资源，打造多环联结的传播模式。以当地文化特色为基础形成内环引导公众建立对当地的文化形象，联结感知模态通过情景架构构建中环使公众沉浸式体验红色文化，利用媒体融合优势进行外环传播拓展，打开当地红色文化的知名度。此传播模式有助于当地打造红色旅游品牌，助力产业振兴，推动红色教育。更多还原

【Abstract】 At present, some old revolutionary base areas in the development and utilization of red resources, showing low social benefits, limited dissemination and other problems.In order to better inherit red culture and meet the aesthetic needs of the public, this paper selects the red reality performance Jinggangshan as a case, collects data based on offline interviews and questionnaires, and studies the experience it brings to the audience and the characteristics and advantages of its communication mode.Research findings: The red reality performance of Jinggangshan relies on the local red resources to create a multi-ring connection mode of communication.Form an inner ring on the basis of local cultural characteristics to guide the public to establish a local cultural image, connect the perception modes, build a central ring through the situational framework to immerse the public in the red culture, and use the advantages of media integration to spread and expand the outer ring to open the visibility of local red culture.This mode of communication helps the local to build a red tourism brand, promote industrial revitalization, and promote red education.更多还原