【摘要】 本研究以精细加工可能性模型为框架，深入探讨抖音平台中职业教育短视频的传播效果及其影响因素。利用Python技术抓取9个“头部”职业教育账号发布的745条职业教育培训相关的短视频进行内容分析并提出发展对策，以丰富职业教育短视频领域实证研究成果。研究结果显示：中心路径层面，知识点讲解类短视频以及实践演示方式的短视频获得了更好的传播效果；边缘路径层面，以视频截图作为封面、视频时长在31秒至60秒以及两分钟以上、标题长度在十字内的横屏职业教育短视频传播效果更佳。更多还原

【Abstract】 Based on content analysis of 745 short videos related to vocational education and training, this study discovers that at the central path level, short videos of knowledge explanation and practical demonstration methods have achieved better effects. At the edge path level, horizontal-screen short video of vocational education with video screenshots as the cover, video durations of 31 ～ 60 seconds or more than two minutes, and title length within the range has better communication effect.更多还原