【摘要】 考虑消费者对当前和未来的非一致性时间偏好,研究了企业多阶段产品升级决策问题.构建了两种产品升级策略模型,探讨了不同情形下的最优产品价格与质量及其相应利润表现,对比分析了消费者非一致性时间偏好影响下的企业最优产品升级策略.研究表明:消费者时间偏好的非一致性对企业产品价格与质量的影响并不单调;消费者时间偏好的非一致性会使其对后期产品升级决策产生预期偏误,且这一误估会增大企业的盈利空间;企业在消费者非一致性适中情形偏好全覆盖升级策略,较高或较低情形偏好部分覆盖升级策略;相比消费者时间偏好一致性情形,消费者时间偏好非一致性促使企业采用全覆盖升级策略的意愿增强.更多还原

【Abstract】 Considering consumers’ time-inconsistency preference with respect to the current and the future,a firm’rrs multi-stage product upgrade problem is studied. Two product upgrade models were established, in which the firm’s optimal price, quality, and corresponding profit were explored. The firm’s optimal product upgrade strategies under consumers’ time-consistency preference were compared and analyzed. Results show that the consumer time-inconsistency preference has a non-monotonous effect on the product prices and quality levels. Consumers’ time inconsistency leads to their expected biases in future product upgrade decisions, which will increase the profitability of the enterprise. The firm prefers to adopt full-coverage upgrade strategy in the case of moderate consumer inconsistency and part-coverage upgrade strategy otherwise. Compared with consumers’ time-consistency preferences, consumers’ time-inconsistency preference increases the enterprises’ willingness to adopt full-coverage upgrade strategy.更多还原