【摘要】 随着社会的发展和公民意识的觉醒，医院志愿服务已成为现代医疗卫生体系中不可或缺的组成部分，对提升服务模式、提高患者就医体验、树立医院社会公益性形象等方面发挥着重要的作用。文章通过基于人文医院建设思维，结合人文医院建设的内涵与目标，致力于打造医院志愿服务品牌，对志愿者管理体系、服务内容和流程等方面进行梳理总结，以期为医院志愿服务品牌建设规范化及系统化提供理论参考和指导。更多还原

【Abstract】 With the development of society and the awakening of civic consciousness, hospital volunteer service has become an indispensable part of modern medical and health system, which plays an important role in improving service mode, improving patients’ medical experience, and establishing the public welfare image of hospitals. Based on the humanistic hospital construction thinking and combined with the connotation and goal of humanistic hospital construction, this paper is committed to building the hospital volunteer service brand, and summarizes the volunteer management system, service content and process, in order to provide theoretical reference and guidance for the standardization and systematization of hospital volunteer service brand construction.更多还原