【摘要】 在高等人才培养教育的过程中，推动党的二十大精神进教材、进课堂、进头脑，是当前高校育人的重要方向。文章以“品牌视觉形象设计”课程为载体，从多层面推动党的二十大精神融入课程教学，提出以“道”入脑加强思想引领、以“术”着手强化传播技能、以“责”入心树立职业操守与家国意识，通过切实可行的途径引领年轻一代树立正确的价值观，为国家建设贡献青春力量。更多还原

【Abstract】 In the realm of higher education aimed at cultivating talent, the promotion of the spirit of the 20th National Congress into textbooks, classrooms, and the minds of students represents a pivotal direction for contemporary universities. This study utilizes the "Visual Identity Design of Brand" course as a medium to multilaterally incorporate the essence of the 20th National Congress into instructional practices. It advocates for enhancing ideological guidance through "principles" that resonate in students’ minds, strengthening communication skills through "methods," and instilling a sense of professional ethics and national consciousness through "responsibility." By employing practical approaches, it seeks to guide the younger generation in establishing a correct value system, thereby contributing their youthful vigor to national development.更多还原