【摘要】 基于城市网络视角，提出并检验了中国城市在国际社交媒体平台中的热门内容传导现象。城市的社交媒体传播力不只是使得其他城市讨论什么，也是使得其他城市如何“被讨论”和“被观看”“被呈现”;城市在国际传播中的影响力不只是作为中心城市、“全球城市”的控制力，也是使得其他城市形象朝向自己趋同的能力。以全球性社交媒体平台作为对象，随机选取30个中国城市并抓取抽样其历时6年的帖子数据，采用交叉滞后相关分析与社会网络分析方法进行分析。研究结果显示：中国城市中存在着以少数核心城市为中心的内容传导和趋同现象，其中存在可称之为“领袖城市”的重要角色，高“领袖城市程度”的城市能引领关于其他城市的热门内容朝向自身热门内容靠拢，形成围绕“领袖城市”的中心趋向性结构。在中国面向全球的城市传播实践中，可以发挥“领袖城市”作为核心节点的作用以优化国际传播内容呈现，同时也要警惕其可能带来的城市形象“格式化”风险以及文化中心国家的文化操纵。更多还原

【Abstract】 Based on the perspective of urban networks, this article proposes and tests the popular content transmission phenomenon in Chinese cities.The social media dissemination power of a city is not only about what other cities discuss, but also about how they are “discussed”,“viewed” and “presented”.The influence of cities in international communication is not only the control of central cities and “global cities”,but also the ability to make other cities’ images converge towards themselves.Taking the representative global social media platform Twitter as the object, 30 Chinese cities were randomly selected and their post data spanning six years were sampled, and cross-lagged correlation analysis and social network analysis methods were used for analysis.The research results show that there is a phenomenon of content transmission and convergence centered around a few core cities in Chinese cities, among which there is an important role that can be called a “leader city”.Cities with high “leader city level” can lead popular content about other cities towards their own popular content, forming a central directional structure around the “leader city”.In China’s global urban communication practice, this content transmission mechanism and the influence of“leader cities” as key nodes can also be used.We strive to optimize the presentation of international communication content, but at the same time we must be wary of the potential risk of “formatting” the cities’ image and the cultural manipulation it may bring about from cultural center countries.更多还原