【摘要】 [目的/意义]分析用户生成内容（user generated content,UGC）平台用户基于收藏的数字囤积行为的影响因素，以期丰富和拓展数字囤积领域的研究，并为优化UGC平台设计提供参考。[方法/过程]以小红书为例，基于计划行为理论，构建UGC平台用户数字囤积行为影响因素模型，通过问卷调查收集数据，利用软件SPSS和AMOS进行数据分析。[结果/结论]态度和主观规范正向影响用户数字囤积意愿，态度、文化认同和实物囤积行为正向影响用户数字囤积行为。UGC平台可通过引导用户审慎收藏、提供提醒和定期清理功能、设置收藏上限与分类标签以应对用户基于收藏的数字囤积行为。更多还原

【Abstract】 [Purpose/Significance] Analyzing the influencing factors of user-generated content(UGC) platform users’ digital hoarding behavior can enrich and expand the research of digital hoarding, and provide reference for optimizing the design of UGC platforms. [Method/Process] Taking Xiaohongshu as an example, based on the theory of planned behavior, the paper constructed a model of the influencing factors of users’ digital hoarding behavior on UGC platforms, and adopted SPSS and AMOS to analyze the data collected by questionnaire survey. [Result/Conclusion] Users’ attitudes and subjective norms positively influence digital hoarding intention, while attitude, users’ cultural identity, and physical hoarding behavior positively influence digital hoarding behavior. UGC platforms can deal with users’ collection-based digital hoarding by guiding them to collect carefully, providing reminders and regular cleaning functions, and setting collection limits and classification labels.更多还原