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短视频消费时长能够反映就业率吗?

Can Watching Time of Short Videos Tell Us the Employment Rate?

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【作者】 白小虎程开明叶子豪

【Author】 BAI Xiaohu;CHENG Kaiming;YE Zihao;Department of Economics, Party School of Zhejiang Provincial Committee of C.P.C;Innovation and Development Research Institute of the Double-Eight Strategy, Party School of Zhejiang Provincial Committee of C.P.C;School of Statistics and Mathematics, Zhejiang Gongshang University;School of Economics, Zhejiang University;

【通讯作者】 叶子豪;

【机构】 中共浙江省委党校经济学教研部中共浙江省委党校浙江省“八八战略”创新发展研究院浙江工商大学统计与数学学院浙江大学经济学院

【摘要】 鉴于现行就业统计方式不能及时、准确反映经济运行形势,如何利用大数据对现有统计指标进行补充成为一个重要问题。鉴于短视频消费已经成为当今社会主要的休闲娱乐方式,文章将短视频消费纳入效用函数,通过失业人员与雇员在时间分配上的差异,揭示全社会用于观看短视频的时间与就业率之间存在的理论联系。通过计量分析,研究发现基于抖音在线人数计算的估计值与描述失业者寻找工作行为的百度搜索指数呈现正相关关系,可以借助短视频观看时长变动说明失业者寻找工作行为的变化。基于抖音在线人数估计的劳动参与率与16—24岁城镇调查失业率存在显著负相关关系,两者的皮尔逊相关系数为-0.862,因此估计的劳动参与率可以作为城镇调查失业率,特别是16—24岁劳动力调查失业率的补充。

【Abstract】 The current employment statistics method cannot timely and accurately reflect the economic situation.How to use big data to supplement existing statistical indicators has become an important issue.Short video consumption has become the main form of leisure and entertainment in society.By incorporating short video consumption into the utility function,the theoretical relationship between the time spent watching short videos and employment rates in the whole society is revealed through the differences in time allocation between unemployed individuals and employees.Through econometric analysis,the study finds that the value calculated based on the number of TikTok online people shows a positive correlation with the Baidu search index,which describes the jobless people’s job seeking behavior.The change of time spending on watching short videos can be used to explain the change in the jobless people’s job seeking behavior.There is a significant negative correlation between the labor participation rate based on the TikTok online number estimation and the urban survey unemployment rate of 16-24 years old.The Pearson correlation coefficient of the two is-0.862,so the estimated labor participation rate can be used as a supplement to the urban survey unemployment rate,especially the survey unemployment rate of 16-24 years old labor force.

【关键词】 就业失业率大数据短视频抖音
【Key words】 employmentunemployment ratebig datashort videoTikTok
【基金】 国家社会科学基金青年项目“重大疫情中公众风险感知、防护行为与引导策略研究”(20CGL054)
  • 【文献出处】 商业经济与管理 ,Journal of Business Economics , 编辑部邮箱 ,2024年03期
  • 【分类号】F249.2
  • 【下载频次】54
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