【摘要】 价值共创是乡村创业生态系统的核心驱动力，文章运用动态视角的演化博弈和计算机仿真分析的方法，考察乡村创业生态系统主体间价值共创的动态演化过程。研究结论表明：在乡村创业生态系统中，创业企业和相关主体在决定是否参与价值共创策略时，会考虑到一个平衡点，被称为ESS点，它长期表现出动态稳定性。博弈双方选择策略的稳定性与动态方程参数的变化密切相关，选择参与价值共创策略的稳定性与成本呈反比关系，而与协同收益成正比，也就是说，当双方投入成本较低而协同收益较高时，双方参与价值共创策略的选择将在长期内保持相对稳定。更多还原

【Abstract】 Value co-creation is the core driving force of rural entrepreneurial ecosystem. The paper uses dynamic perspective of evolutionary game and computer simulation analysis to examine dynamic evolution process of value co-creation among subjects in rural entrepreneurial ecosystem. The conclusion of the study shows that they will consider an equilibrium point when entrepreneurial enterprises and related subjects in rural entrepreneurial ecosystem choose to participate in value co-creation strategy or not, which is called the ESS point and has long-term dynamic stability. The stability of choice strategies of both sides of the game is related to the parameter change of dynamics equations, and the stability of the choice of participation in the value co-creation strategy is inversely proportional to its cost, and positively proportional to the synergistic benefit. When the lower the input cost and the larger the synergistic gain obtained by both parties, the two parties’ choice of participating in the value co-creation strategy is more stable in the long term.更多还原