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趣味蚕茧文创产品的研发策略与实践研究

Research on the Development Strategy and Practice of Fun Silkworm Cocoon Cultural and Creative Products

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【作者】 郑钰张新江

【Author】 ZHENG Yu;ZHANG Xinjiang;

【机构】 湖州师范学院艺术学院

【摘要】 在当今文创产品研发中,蚕茧文创产品以其独特的魅力和深厚的文化内涵,逐渐受到广大消费者的青睐。通过深入挖掘蚕桑文化内涵,分析蚕桑文创现状,结合当地蚕茧文创实践,探索文创产品设计策略,为文创开发者提供丰富的素材和灵感,从而打造出独具趣味特色的文创产品。

【Abstract】 In the current research and development of cultural and creative products, cocoon cultural and creative products have gradually gained popularity among consumers due to their unique charm and profound cultural connotations. This article explores the connotation of sericulture culture, analyzes the current situation of sericulture cultural and creative industries, and combines local silkworm cocoon cultural and creative practices to explore cultural and creative product design strategies. It provides rich materials and inspiration for cultural and creative developers to create fun unique cultural and creative products.

【基金】 浙江省高等教育“十四五”教学改革项目(jg20220552)阶段性成果
  • 【分类号】TB472
  • 【下载频次】38
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