【摘要】 乡村体育文化与冰雪旅游融合是建设冰雪丝路，打造冰雪经济新格局的关键环节，亦是实现乡村振兴的必由之路。借助场景理论与空间生产理论，构建了包括“地方表达性”“符号感知性”和“融合生产性”的乡村体育文化与冰雪旅游融合价值表达评分矩阵。在此基础对“乡村”“体育文化”“冰雪旅游”融合场景价值表达予以探究。研究表明：Y镇经济价值、社会价值较为凸显，而文化价值表达尚有较大提升空间。为推进其价值表达提出相应策略：可着眼于深挖文化内涵，塑造真实场景；注重政策理念，助推价值增值；重构戏剧空间，丰富游客体验。更多还原

【Abstract】 The integration of rural sports culture and ice and snow tourism is the key link to build the Ice and Snow Silk Road and create a new pattern of ice and snow economy, and is also the only way to achieve rural revitalization. With the help of scene theory and spatial production theory, this paper constructs a scoring matrix of the integrated value expression of rural sports culture and ice and snow tourism, including “local expressiveness”, “symbolic awareness” and “integrated productivity”. Based on this, the value expression of the fusion scene of “countryside”, “sports culture” and “ice and snow tourism” is explored. Research shows that the economic and social values of Y town are more prominent, while there is still significant room for improvement in the expression of cultural values. To strengthen its value expression, we can focus on deepening cultural connotations and shaping real scenes; emphasize policy concepts to promote value appreciation; reconstruct dramatic space and enrich tourist experience.更多还原