【摘要】 提高文化软实力是我国文化建设的一个战略重点。文章基于文化认同视域下对青岛啤酒文化进行文创产品设计。分析探究故宫美学及其文创产品开发模式，分析其文化价值有效转化的方法，深入探讨青岛啤酒文化对于青岛当地文创产品设计的积极影响。为青岛啤酒文创产品的开发研究提供新视野，同时丰富和发展了当地文创产业的理论研究。更多还原

【Abstract】 Improving cultural soft power is a strategic focus of China’s cultural construction. Based on the perspective of cultural identity,this paper designs cultural and creative products of Tsingtao beer culture. The aesthetics of the Forbidden City and its cultural and creative product development model were analyzed,the methods of effective transformation of its cultural value were analyzed,and the positive impact of Tsingtao beer culture on the design of local cultural and creative products in Qingdao was deeply discussed. It provides new horizons for the development and research of Tsingtao beer cultural and creative products,and enriches and develops the theoretical research of local cultural and creative industries.更多还原