【摘要】 在一个由单个供应商、制造商和零售商组成的绿色供应链中，制造商作为核心企业，为其上游供应商和下游零售商分担绿色研发和绿色宣传费用，可以有效激励他们提高各自的绿色研发水平和绿色宣传水平，从而增加市场需求以及供应链各方利润；供应链进行一体化绿色研发和宣传合作能够使供应链整体绿色水平、市场需求和各方利润达到最大；当供应商、零售商同时分担制造商的绿色研发费用时，供应链各方利益可以实现协调，达到一体化决策时的利润水平.更多还原

【Abstract】 In a green supply chain composed of a single supplier, manufacturer and retailer, as the core enterprise, the manufacturer shares green R&D and green advertising costs for his upstream supplier and downstream retailer, which can effectively motivate them to improve their respective green R&D and green advertising levels, thereby increasing the market demand and profits for all parties in the supply chain.Integrated green R&D and promotional cooperation can maximize the overall green level, market demand and profits of all parties.When the supplier and retailer simultaneously share the green R&D costs of the manufacturer, the interests of all parties in the supply chain can be coordinated to achieve the profit level of integrated decision-making.更多还原