【摘要】 产业数字化是中国经济社会步入高质量发展新阶段的标志，也是推动民俗文化创造力传承发展的重要机遇。通过分析现阶段中国民俗文化创造力发展现状，深入挖掘、构建、留存民俗文化样态演变过程中的母本、母题以及文化符号、图式、形态的基因数据库，研究当下中国民俗文化创造力健康、和谐、高效传承发展所遇到的产品创新及新媒体内容服务建设出现的问题。未来通过产业数字化技术平台驱动技术路径、内容路径和跨界路径三个方面，促进新媒体环境下中国民俗文化创造力传承发展，并搭建民俗文化意象和工艺的资源谱系，弘扬大国工匠精神。中国民俗文化创造力传承发展的实现路径，首先要突出文化内涵，弘扬中华优秀传统文化的与时俱进精神，深化民俗文化的产业数字化支撑。其次要倡导民俗文化生产企业秉持中华造物精神、工匠境界、匠人态度的文化理念。最后在国家层面要引导全社会参与民俗文化传承与创新发展，让人民群众了解和喜爱民俗文化，增强民族自豪感和文化自信心。更多还原

【Abstract】 The digitalization of industries is a sign that China has entered a new phase of high-quality economic and social development, and it is also an important opportunity to promote the inheritance of folk culture creativity. By analyzing the current development status of creativity in Chinese folk culture, a focus is placed on delving deep into the roots, themes, cultural symbols, patterns, and forms that shape the evolution of folk culture. Challenges facing the sustainable and efficient transmission and growth of folk culture creativity, including issues with product innovation and the development of new media content services, are thoroughly explored. In the future, leveraging industrial digital technologies across technology pathways, content strategies, and interdisciplinary approaches will drive the advancement of creativity in Chinese folk culture within the realm of new media platforms. This effort aims to establish a rich repository of cultural imagery and craftsmanship, celebrating the spirit of master artisans within the nation. To pave the way for the evolution and preservation of creative expression in Chinese folk culture, the emphasis lies on enriching cultural depths, advancing traditional Chinese culture in tune with modern times, and fostering the digital underpinnings of folk culture. Furthermore, advocating for folk culture enterprises to embody the ethos of Chinese creativity, craftsmanship, and artisanal spirit is crucial. Ultimately, at the national level, fostering inclusive participation in the innovation and inheritance of folk culture among all segments of society is key to nurturing an understanding and appreciation of folk traditions, bolstering national pride and cultural confidence.更多还原