【摘要】 陕西民间五毒纹样是一种独特的民俗文化。基于皮尔斯的三元符号论提出了纹样元素、创新设计、用户构成的三元模型，助力民俗文化的传承和创新。梳理源文化，从图像符号、指示符号、象征符号3个维度解读陕西民间五毒纹样之间的符号关系，运用KANO模型解码用户需求，筛选优先度，匹配设计要素，完成五毒纹样在现代服饰用品中的设计编码，验证模型可行性，为民俗文化的开发和创新提供可行思路。更多还原

【Abstract】 Shaanxi folk five-poison pattern is a unique folk culture. Based on Peirce’s triadic symbol theory, a triadic model of pattern elements, innovative design and user composition is proposed, which can help the inheritance and innovation of folk culture. By combing the source culture, we first interpreted the symbolic relationship between Shaanxi folk five-poison pattern from the three dimensions of image symbol, indicator symbol and symbolic symbol, then used KANO model to decode user needs, screen priority and match design elements, and finally completed the design and coding of five-poison pattern in modern clothing and articled to verify the feasibility of the model. It provides feasible ideas for the development and innovation of folk culture.更多还原