【摘要】 主客互动是村民参与乡村旅游的关键场域，是可持续乡村旅游发展不可回避的社会互动现象，更是城乡之间社会文化碰撞的缩影。然而，从居民视角来看，已有研究主要集中于互动和居民旅游态度的定量探索，较少关注居民权力的动态演化。因此，为了探究村民的权力潜能表现，研究综合运用网络游记搜寻，参与式观察和深度访谈法，以场域理论和社会交换理论为基础构建理论模型，分析乡村旅游主客互动中村民权力生成的详细过程和内在逻辑。结果表明：当前乡村旅游主客互动主要存在商品服务型、日常生活型和情感知识型三种类型；不同类型的需求动机、资源交换、资本所得和情感能量呈现显著性不同特征，导致了村民权力表现的横向差异性和纵向层级性，进而形成了权力层级图，论证了村民权力潜能激发的科学性。本文指出资源的拥有是村民潜能存在的内核，乡村增权工作的起点应是村民自身资源的识别和潜能的挖掘，为乡村制定激发村民潜能、实现有效增权和可持续发展的开发策略提供了理论借鉴和指导建议。更多还原

【Abstract】 Host-guest interaction is the key field of villagers’ participation in rural tourism, an unavoidable social interaction phenomenon for sustainable rural tourism development, and a microcosm of social and cultural collision between urban and rural areas. Yet it is not clear that residents’ power states and potentials performance in interactions. To extend knowledge in this field, this study conducted online travelogue search,unstructured interviews, and participant observations. Based on field theory and social exchange theory, a theoretical model was developed to analyze the detailed process and internal logic of villagers’ power generation in host-tourist interactions in rural tourism. This study found that there existed three types of host-tourist interactions: commodity services, daily life and emotional knowledge. In different types of interactions, motivation, inherent resource exchange, capital gain and emotional energy present significant characteristics,which leads to horizontal differences and vertical hierarchy of villagers’ power performance. A power hierarchy diagram was then constructed through a systematic analysis of host-tourist interactions, which supported for the scientific nature of villagers’ power potential stimulation. This paper points out that the possession of resources is the kernel of the existence of villagers’ potential. The starting point of village empowerment work should be the identification of villagers’ own resources and the exploration of their potentials. These findings have theoretical and practical implications for stimulating villagers’ potential, realizing effective empowerment and formulating sustainable tourism development strategies.更多还原