【摘要】 延安时期中国共产党所建构的传播话语体系仍旧是当今中国传播话语体系建构的主要参照系。作为延安时期中国共产党形象传播话语建构的典范，《西行漫记》被誉为“忠实描绘中国红色区域的第一本著作”，其发表也“标志着西方了解中国的新纪元”。中国共产党通过埃德加·斯诺的《西行漫记》实现了自身正面形象的传播。从一定意义上说《，西行漫记》是中国共产党和埃德加·斯诺两者共同建构话语开展政党形象传播的具体实践，双方以《西行漫记》为载体建构了认同聚合的传播关系、增强了话语主体主导力，形成双向共振的议题设置、优化了传播话语引领力，建构情感共融的话语方式、增强了传播话语感染力。更多还原

【Abstract】 The discourse communication system constructed by the Communist Party of China in Yan’an period is still the main frame of reference for the construction of discourse communication system in China Today. As a model of the construction of the CPC’s image discourse communication during the Yan’an period, the book realized international dissemination of the CPC’s positive image, and changed the international image of the CPC. In a sense,the book is the concrete practice of the party image discourse which is constructed and completed by the CPC and Edgar Snow.With Red Star Over China as the carrier, the two parties have established the communication relationship of identity aggregation, strengthened the dominant power of discourse subject, formed the issue of two-way resonance,and optimized the leading power of communication discourse. It has also constructed the discourse mode of emotional integration and strengthened the power of spreading discourse.更多还原