【摘要】 作为乡村文化振兴的重要推动力量，数字化在文化振兴中发挥着重要作用。在功能上，数字化的发展推动着乡村文化的传播与文化影响力的扩大，对文化振兴起到了筑基、固力、提效的作用。目前乡村文化数字化面临数字化基础薄弱、乡村主体数字素养较低、数字化资金投入不足以及监管机制不完善等问题。因此，要从提升数字化建设水平、增强乡村主体数字素养、加大乡村数字化资金投入力度、完善数字化监督体系等多方面破解乡村文化数字化发展困境，为大数据时代乡村文化振兴提供完善的数字化环境。更多还原

【Abstract】 As an important driving force for rural cultural revitalization, digitalization plays an important role in cultural revitalization.In terms of functionality, the development of digitalization is driving the dissemination of rural culture and the expansion of cultural influence, playing a role in laying the foundation, consolidating and improving cultural revitalization.However, compared with cities, the digital construction of rural culture is faced with such problems as weak rural digital capability, low digital literacy of rural subjects, insufficient digital capital investment, and imperfect digital supervision mechanism.Therefore, it is necessary to solve the digital development problem of rural culture from various aspects such as improving the level of digital construction, enhancing the digital literacy of rural subjects, increasing investment in rural digital funds, and improving the digital supervision system, so as to provide a perfect digital environment for the revitalization of rural culture in the era of big data.更多还原