【摘要】 在消费主义和全球化的持续推进下，都市旅游已成为追求个性化和文化体验的关键途径。在鲍德里亚的符号消费理论基础上，采用扎根理论方法对513条文本数据进行了系统分析，基于网络评论的三级编码构建了都市旅游者符号化审美机制的理论框架，并借助结构方程模型对345份问卷进行了量化分析，探讨了审美符号与符号价值之间的影响路径。结果表明，游客在都市旅游中受到审美符号的刺激，通过个体的审美感知和加工活动，获得符号价值所赋予的审美愉悦，并进一步证实了都市景观在美学价值中的积极作用，以及社交媒体在都市旅游者审美行为中的价值传递与行为引导功能。更多还原

【Abstract】 Amid the continuous advancement of consumerism and globalization, urban tourism has become a pivotal avenue for pursuing personalized and cultural experiences. Based on Baudrillard’s theory of symbolic consumption, this study employs the grounded theory approach to systematically analyze 513 textual data samples. Through a three-stage coding process of online reviews, a theoretical framework for the symbolic aesthetic mechanisms of urban tourists was constructed. Additionally, structural equation modeling was utilized to conduct a quantitative analysis of 345 questionnaires, exploring the influence paths between aesthetic symbols and symbolic value. The results indicate that urban tourists, stimulated by aesthetic symbols, experience aesthetic pleasure derived from symbolic value through individual aesthetic perception and processing activities. The study further confirms the positive role of urban landscapes in aesthetic value and highlights the value transmission and behavioral guidance functions of social media in the aesthetic behaviors of urban tourists.更多还原