【摘要】 SWOT-AHP分析法为湘东地区非遗+乡村旅游提供了一个有效的框架，本文深入探讨了其内外部竞争环境、竞争条件、各种因素之间的协同作用，并且构建出一个完整、系统、准确的乡村旅游模式情景，最终提出了一条振兴湘东地区非遗+乡村旅游的路径：“非遗+”，即推动供给侧结构性改革，构建乡村旅游产业新体系；“产学研销”，即实施协同创新，实现乡村旅游的发展与繁荣。通过推动非遗产业化，为乡村旅游提供强有力的支撑；利用“区域协同”平台，拓展产业发展空间，打造全新的乡村旅游模式。更多还原

【Abstract】 The SWOT AHP analysis method provides an effective framework for intangible cultural heritage + rural tourism in eastern Hunan Province, thus deeply exploring its internal and external competitive environment, competitive conditions and synergies between various factors, and constructing a complete, systematic and accurate rural tourism model scenario, and finally putting forward a path to revitalizing intangible cultural heritage + rural tourism in eastern Hunan province: "Intangible cultural heritage + " means to promote supply-side structural reform and build a new system of rural tourism industry; "Production, university, research and marketing", that is, the implementation of collaborative innovation, to achieve the development and prosperity of rural tourism. To provide strong support for rural tourism by promoting the industrialization of intangible cultural heritage; Use the "regional collaboration" platform to expand the space for industrial development and create a new rural tourism model.更多还原