【摘要】 红色教育是发展红色旅游的核心方向。文章基于安徽省金寨县的实地调研，构建以仪式感和满意度为中介变量，以信仰、场所为自变量，以转变为因变量的结构方程模型，探索红色旅游教育功能的实现路径。结果显示：1）红色旅游的教育功能通过游客个体基于变革性旅游体验而形成的积极转变而实现；2）信仰和场所不是转变发生的直接原因，心理、行为、信念的转变发生是仪式感与满意度共同作用下的结果；3）仪式感和满意度在转变的实现过程中具有多重中介作用，这既表现在信仰与场所对转变影响之间的单独中介效应中，也在信仰/场所→仪式感→满意度→转变的链式作用路径中得到体现。文章最后提出，深耕红色文化内涵、改善红色旅游基础设施供给、提升游客满意度、推进“互联网+”等红色旅游景点建设等发展措施，为红色资源利用、红色基因传承、红色传统发扬以及红色旅游的高质量发展提供政策建议。更多还原

【Abstract】 Based on the field investigation in Jinzhai county, Anhui province, and the ritual and consumption attributes of red tourism activities, this paper pays attention to the role of tourists’ inner emotional experience and subjective development in the realization and development of red tourism’s educational function. Building on this, the paper develops a structural equation model with the sense of ritual and satisfaction degree as mediating variables, beliefs and places as independent variables, and transformation as a dependent variable, explores the path to realize red tourism’s educational function, examines the relationship between beliefs, places and transformation involved in red tourism activities, as well as the chain multiple mediation role of the sense of ritual and satisfaction degree. The results show that:(1) red tourism’s educational function was realized when tourists themselves made positive changes based on transformative experiences;(2) Beliefs and places were not direct causes of the transformation. The opinion that the realization of transformation only depends on personal belief and the audio-visual stimulation of external places does not hold water. Psychological, behavioral, and belief changes were the result of the combined action of the sense of ritual and satisfaction degree;(3) The sense of ritual and satisfaction degree had multiple mediating effects in the process of transformation, which was reflected not only in the single mediating effect of beliefs and places on transformation but also in the chain mediating path of beliefs/places → the sense of ritual → satisfaction degree → transformation. With regard to practical contribution, the above research may act as an inspiration for management organizations of red tourism destinations. When developing red tourism products, they should not only pay attention to the comprehensive emotional experience of tourists such as transcendence, collectiveness and order, but also work to meet tourists’ intellectual and cultural needs, improve product quality, enhance tourist satisfaction and further realize the educational function of red tourism. As for theoretical contribution, the transformative experiences can provide a new theoretical understanding and conceptual support for the in-depth development of red tourism’s educational function. The concept of transformative experiences is introduced to elucidate that the educational function of red tourism is embodied in the transformation of tourists’ psychology,beliefs and behavior based on their transformative experiences. The paper establishes a general mechanism of beliefs/places → the sense of ritual→ satisfaction degree → transformation with transformative experiences as the intermediary. It clarifies the direction and key path of deepening the development of red tourism’s educational function and provides new concepts and new theoretical approaches with epistemological significance for the theoretical practice research of red tourism’s educational function.Finally, the paper puts forward measures such as exploring the meaning of red culture, improving red tourism infrastructure, enhancing tourist satisfaction, and boosting the development of red tourism scenic spots by adopting an“Internet plus”model, along with policy suggestions in terms of utilizing red resources, passing down revolutionary traditions, and pursuing high-quality red tourism development.更多还原