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山在那里:山地探险者内驱力及其探险行为意向影响机制

Because It’s There: A Complex Deconstruction of the Effects of the Mountain Explorer’s Drive and Its Intention to Explore

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【作者】 王美玉程励刘勇陈飞凤王云朗

【Author】 WANG Meiyu;CHENG Li;LIU Yong;CHEN Feifeng;WANG Yunlang;Tourism School, Sichuan University;School of Tourism and Culture Industry, Sichuan Tourism University;

【通讯作者】 程励;

【机构】 四川大学旅游学院四川旅游学院旅游文化产业学院

【摘要】 现代山地探险活动作为特种旅游或探险旅游已进入旅游学者的研究视野,旅游者内驱力与探险行为意向之间的关联逐渐受到关注,仅以线性因果模型展开的研究已难以解释其中的复杂性。基于此,文章以四姑娘山山地景区为案例地,通过因子分析提取出了心流体验、精神朝圣、成就感和使命感4个山地探险者的主要内驱力,然后纳入探险经验、社会支持及人口统计学相关变量,基于复杂性理论及已有研究成果构建了以内驱力为核心的组态关系模型,旨在揭示山地旅游者内驱力及其探险行为意向的复杂性影响。研究发现,在单项前因条件中,心流体验、精神朝圣、探险成效是探险行为意向形成的必要条件,但所有单项前因条件均不能构成探险行为意向形成的充要条件,必须通过条件组合发挥作用,基于此,进一步得到20种前因条件组合,即探险行为意向形成的充分条件,证实了高水平探险行为意向前因条件的异质性和复杂性。该研究不仅深化了对内驱力及行为意向之间的非对称因果关系的理论认识,还能促进相关部门对山地探险旅游活动做出正确指导,推动山地探险旅游业的可持续发展。

【Abstract】 The modern mountain adventure, defined as a classic form of special tourism or adventure tourism, has garnered attention from tourism scholars in related fields. The unravelling of the nuanced relationship between tourists’ intrinsic drives and their intentions to embark on adventurous behavior has emerged as a focal point of academic exploration. It has become increasingly evident that conventional linear models are ill-equipped to fully encapsulate the depth and complexity of this interplay.In order to delve deeper into the intricacies of this relationship, this study selects the Siguniang Mountain scenic area as a representative case study. Utilizing factor analysis, this research identifies four fundamental sources of the intrinsic drive prevalent among mountain adventurers: the flow experience, spiritual pilgrimage, sense of achievement, and sense of mission.In addition to an in-depth exploration of the intrinsic drive, this study comprehensively integrates various variables that make up the tapestry of adventurers’ experiences and social support, and it includes a detailed analysis of adventurers’ demographic characteristics. Drawing on the guiding principles of complexity theory and leveraging the wealth of insights from the existing research, a sophisticated configuration relationship model has been meticulously crafted, with the intrinsic drive firmly entrenched as its central axis. The primary mission of this model is to shed light on the multifaceted and intricately woven influence of the intrinsic drive on the intentions related to engagement in adventurous activities.The results of this research underscore a critical observation: The findings indicate that in the individual antecedent conditions, the flow experience, spiritual pilgrimage, and exploration results are the necessary conditions for the formation of the exploration behavior intention.However, each of these antecedent conditions alone is not sufficient for the formation of the exploration behavior intention. They must be combined to bring about the intention. Therefore, we looked further and obtained 20 kinds of combinations of antecedent conditions that were sufficient for the formation of the exploration behavior intention. This underscores the diversity, intricacy, and multifaceted nature of the formation of high-level adventure intentions.This study, as a whole, has a twofold significance. Firstly, it aims to significantly enhance our theoretical understanding of the intricate and asymmetric causal connection between intrinsic drives and the intentions guiding behavior. Secondly, it endeavors to provide a reservoir of valuable insights and knowledge that can be employed by pertinent regulatory bodies and authorities. This knowledge,based on empirical research and a data-driven analysis, serves as a critical foundation on which effective guidelines tailored to the unique dynamics of mountain adventure tourism can be based.

【基金】 国家社会科学基金后期资助项目“全域旅游系统演化、产业融合与价值共享研究”(18FGL015)和“美丽乡村旅游社区空间生产研究”(21FGLB088-BG)共同资助~~
  • 【分类号】G895;F592.7
  • 【下载频次】473
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