【摘要】 乡村体育旅游综合体的构建有益于促进区域产业空间再生产，扩大体育消费优质供给，助力乡村全面振兴。立足新发展阶段，以旅游景区消费升级为视角，运用文献资料、实地调查等研究方法，对乡村体育旅游综合体构建的逻辑理路与推进策略进行系统研究，并对乡村体育旅游综合体的概念进行界定，借助旅游景区消费升级的理论视角与驱动因素厘定后认为：旅游景区升级乡村体育旅游综合体过程中存在管理壁垒、同质化竞争、动力不足、安全桎梏等问题。并针对上述问题提出策略：革新管理职能，协同组织多元治理；融入特色赛事，创新景区发展品牌；精准群体营销，引导居民体育消费；强化风险管理，健全户外安全防范。更多还原

【Abstract】 The construction of rural sports tourism complex is beneficial to promote regional industrial spatial reproduction,expand the high-quality supply of sports consumption,and help the overall revitalization of rural areas. Based on the new development stage and from the perspective of consumption upgrading in tourist attractions,this paper conducts a systematic study on the logical path and promotion strategy of the construction of rural sports tourism complex by using research methods such as literature and field investigation,and defines the concept of rural sports tourism complex. Based on the theoretical perspective and driving factors of consumption upgrading in tourist attractions,it is concluded that:in the process of upgrading rural sports tourism complex,there are some problems such as management barrier,homogenization competition,lack of power and safety shackles. In view of the above problems,it proposes to reform the management function and cooperate with the organization of multiple governance;integrate into characteristic events,innovate scenic spots to develop brands;accurate group marketing to guide residents’ sports consumption;strengthen risk management,improve outdoor safety precautions and other strategies.更多还原