【摘要】 针对当前存量环境下全屋定制家居产业增速放缓、价值创造能力不足的现状，探索数字化驱动的价值创造模式和设计转型路径。在分析数字化赋能定制家居价值创造内在机理的基础上，结合S公司设计转型的案例，从设计价值与任务转型、设计流程再造、设计组织模式变革三个维度，构建了设计转型的路径，即从“装饰”“装修”设计向整合设计、AIGC设计和虚拟体验设计转型，在设计流程中导入了对象数字化、虚拟体验与AI设计、服务设计等环节，设计组织从强调客户价值的流程型组织向强调利益相关者的网络型组织转型。数字化驱动的设计转型，有助于企业快速响应用户需求，显著提升设计效率和用户满意度，突破协同创新的时空限制，增强可持续的创新能力和盈利能力。更多还原

【Abstract】 Addressing the current status of slowed growth and insufficient value creation in the whole-house customised furniture industry, this paper explores the digital-driven value creation model and design transformation pathway. Based on the analysis of the intrinsic mechanism of digital-enabled value creation in customised furniture, and with the case of design transformation in S Company, the study constructs a design transformation path from three dimensions: design value and task transformation, design process reengineering, and design organisation model transformation. This transformation involves moving from “decorative” and “renovation” design to integrated design, AIGC design, and virtual experience design. Key elements such as object digitisation, virtual experience, AI design, and service design are introduced into the design process, and the organisation shifts from a process-oriented structure emphasising customer value to a network-based structure focused on stakeholders. The digital-driven design transformation helps enterprises rapidly respond to user needs, significantly improve design efficiency and user satisfaction, break the temporal and spatial constraints of collaborative innovation, and enhance sustainable innovation and profitability.更多还原