【摘要】 采用文献资料、专家访谈等研究方法从文化认同视角探讨了大众冰雪运动发展的价值与困境。研究认为：在北京冬奥会成功举办对人们形成冰雪运动的文化启蒙之后，需要通过文化认同的方式实现人们对冰雪运动从“形式参与”到“实质参与”的转变。文化认同促进大众冰雪运动发展的价值意蕴体现在引导人们的理念与行为、激发和满足人们多元化体育需求、促进冰雪运动政策和制度的完善等方面。大众冰雪运动发展面临底蕴积淀不够、精神内涵建设乏力、人口质量不高等困境。并提出纾解策略：夯实冰雪运动器物文化基础，强化感性认知；培育冰雪运动精神文化，提升价值共识；丰富冰雪运动实践方式，推进行为认同。更多还原

【Abstract】 Using research methods such as literature review and expert interviews, this paper explores the development of mass ice and snow sports from the perspective of cultural identity.Beijing Winter Olympics has formed the cultural enlightenment, it is necessary to realize the transformation of people’s participation in ice and snow sports from “formal participation” to “substantive participation” through cultural identity.The value implications of cultural identity are reflected in guiding people’s concepts and behaviors, stimulating people’s diverse sports needs and promoting the improvement of policies.The development of mass ice and snow sports faces the dilemma of insufficient accumulation, weak spiritual connotation construction and low population quality.Relief strategy: consolidating the cultural foundation to strengthen perceptual cognition, cultivate the spiritual culture to enhance the value consensus, enrich the practice to promote behavioral identity.更多还原