【摘要】 科技不断进步和大数据的迅速发展，社交媒体平台和软件层出不穷。随着飞快的网络传播而快速发展，例如：微博、抖音、小红书等，其用户范围越来越广。越来越多的冰雪旅游景区转变传统模式，开拓创新，利用社交媒体平台进行宣传和营销。以哈尔滨冰雪大世界为例，基于AISAS模型，通过对哈尔滨冰雪大世界社交媒体现状分析，探究冰雪旅游景区如何利用社交媒体吸引并获取更多客户，结合相关理论和文献，提出优化建议，为冰雪旅游景区在利用社交媒体获客方面提供参考和借鉴。更多还原

【Abstract】 With the continuous progress of science and technology and the rapid development of the era of big data, social media platforms and software have emerged in an endless stream, and with the rapid speed of network communication, such as: Microblog, TikTok, Little Red Book etc., and their user range is becoming wider and wider. More and more ice and snow tourist attractions have also changed their traditional models, pioneered and innovated, and began to use social media platforms for publicity and marketing. Based on the AISAS model,this study analyses the current situation of social media in Harbin Ice and Snow World, finds and discusses its existing problems, and explores how the ice and snow tourist attractions can use social media to attract and acquire more customers. At the same time, combined with relevant theories and literature, optimization suggestions and countermeasures are put forward, so as to provide some references and references for ice and snow tourist attractions in using social media to gain customers.更多还原