【摘要】 利用自我决定理论解构支付宝蚂蚁森林的游戏化能供性，从心理、认知和行为三个层面探讨智能媒介背景下的绿色金融游戏化对用户的环境健康理念、环境健康知识、感知的环境健康能力以及绿色健康生活方式的影响机制。本研究拓展了经典的游戏化效果生成模型，并通过分析来自蚂蚁森林用户的量化数据，对拓展模型进行了检验。研究结果表明：游戏化自主和关系能供性与用户环境健康理念有正向关系；游戏化胜任能供性与用户获得环境健康知识有正向关系；游戏化自主、关系、胜任能供性与用户感知个人的环境健康能力有正向关系；游戏化能供性通过影响用户的环境健康理念、知识以及感知能力促进其践行环保绿色健康的生活方式。更多还原

【Abstract】 This article uses self-determination theory to deconstruct the gamification affordances of Ant Forest, and explores the impact mechanism of environmental gamification affordances on players’ belief, knowledge, perceived ability, and practice related to environmental and health. This study extended the classic gamification effects model and examined it with the quantitative data collected from Ant Forest players. The research results indicate that gamification autonomy and relatedness affordances have a positive relationship with players’ construction of environmental and health belief; gamification competence affordances have a positive relationship with players’ environmental and health knowledge; gamification autonomy, relatedness, competence affordances have a positive relationship with players’ perceived environmental and health abilities; and gamification affordances promotes players’ practice of environmentally friendly and healthy lifestyles through influencing their environmental and health belief, knowledge, and perceived ability. Findings of this study are expected to shed lights on gamified ecology and health communication theory and practice in the future.更多还原