【摘要】 以邯郸市永年区永年广府城为研究对象，综合考虑风险感知与文化价值特性，针对历史文化名镇开发符合古镇特征的游客感知价值测量表，探寻古镇类型景区游客感知价值的影响因素。结果表明，历史文化名镇游客感知价值测量表由人居环境价值、服务价值、情感价值、文化认知价值、文化观赏价值、文化产品价值、风险感知和成本感知8个维度27个测量指标构成；文化认知价值、文化产品价值和文化观赏价值是历史文化名镇有别于其他景区共性维度以外的特殊维度；游客在发生公共危机事件时形成的风险感知对历史文化名镇游客感知价值具有显著影响。更多还原

【Abstract】 Taking Yongnian Guangfu City,Yongnian District,Handan City as the research object,this study comprehensively considered risk perception and cultural value characteristics,and developed a tourist perceived value measurement table that conformed to the characteristics of ancient towns for historical and cultural towns. The study explored the influencing factors of tourist perceived value in ancient town type scenic spots. The results showed that the perceived value measurement table for tourists in historical and cultural towns consisted of 27 measurement indicators from 8 dimensions:living environment value,service value,emotional value,cultural cognitive value,cultural appreciation value,cultural product value,risk perception,and cost perception;the cultural cognitive value,cultural product value,and cultural appreciation value were special dimensions that distinguished historical and cultural towns from other common dimensions of scenic spots;the risk perception formed by tourists during public crisis events had a significant impact on the perceived value of tourists in historical and cultural towns.更多还原