【摘要】 国家公园是中国着力建设的旅游目的地之一，分析国家公园游客体验整体特征和比较评估不同国家公园游客体验的差异，对促进其可持续发展具有重要的意义。基于此，文章借鉴Schmitt战略体验模型，以五大国家公园典型景区为例，选取携程网11 758条共计29万字的游客评论，应用内容分析法评估并对比了我国五大国家公园的游客体验整体特征及差异。就总体而言，国家公园景区游客体验维度分布由高到低依次为感官体验、情感体验、行为体验、思维体验和关联体验；就不同国家公园景区而言，不同游客体验维度的分布态势存在差异。基于五大国家公园游客体验整体特征和分布差异的识别，研究结果表明：不同国家公园中相似景观特质可以引致相似旅游体验。具体而言，关联关系主要表现在情感体验、行为体验和思维体验3个模块中，如情感体验模块中典型动物类景观、植被地貌类景观和广袤自然类景观特征的国家公园在激发情绪子维度的占比逐渐降低，而在激发感受子维度上的占比逐渐提高；思维体验模块中，广袤自然景观特征的国家公园相比其他景观特征类别的国家公园将引发更高程度上的素养提升。文章归纳了当前我国国家公园游客体验并分析了其分布态势，初探了景观特质和游客体验的交叉关联关系，验证了战略体验模型在游客体验探究领域的适用性，补充了旅游场景下的体验子维度，也为丰富和优化我国国家公园的游客体验提供了参考。更多还原

【Abstract】 National parks are among the key tourism destinations actively developed in China. Analyzing the overall characteristics of tourist experiences in national parks and comparatively assessing the differences in tourist experiences across various national parks is of paramount importance for promoting their sustainable development. This study employs Schmitt’s strategic experiential modules to evaluate and compare the overall characteristics and differences in tourist experiences across the five national parks in China. Utilizing content analysis, 11,758 reviews totaling approximately 290,000 words from Ctrip.com were analyzed. The study found that, overall, the tourist experience dimensions in national parks are distributed, from highest to lowest, as sensory experience, emotional experience, behavioral experience, intellectual experience, and relational experience. However, the distribution patterns of these experience dimensions vary across different national parks. The research reveals that similar landscape features in different parks tend to lead to analogous tourist experiences, particularly in the emotional, behavioral, and cognitive experience dimensions. For instance, in the emotional experience dimension, parks characterized by distinctive animal landscapes, vegetation, and expansive natural environments exhibit a decreasing proportion of emotional stimulation dimensions and an increasing proportion of sensory experience dimensions. In the cognitive experience dimension, parks with vast natural landscapes tend to foster a higher level of reflection and intellectual engagement compared to other landscape types. This study summarizes current tourist experiences in China’s national parks, analyzes their distribution patterns, explores the relationship between landscape features and tourist experiences. It verifies the applicability of Schmitt’s strategic experiential modules in the field of tourist experience research. It also supplements the model by identifying additional sub-dimensions of experience relevant to tourism. The research offers practical insights for enriching and optimizing tourist experiences in China’s national parks.更多还原