【摘要】 以弹幕视频网站B站为例,采用半结构化深度访谈法,收集B站用户的视频网站使用情况相关数据,并运用扎根理论方法,使用质性分析工具NVivo12对访谈资料进行编码分析,最后在此基础上构建B站用户使用行为影响因素模型,并提出B站的改进建议。研究表明,网站功能、资源内容、网页环境、用户学习需求和情感需求是影响B站用户使用行为的5个核心范畴,其中网站功能、资源内容和网页环境属于平台建设因素,情感需求和学习需求属于用户需求因素。对于B站来说,可以从审核、界面分区和功能方面实现优化。更多还原

【Abstract】 Taking Bilibili for example, this paper adopts the semi-structured in-depth interview method to collect the related data of users’ video website usage, uses the grounded theory method to encode and analyze the interview data with the qualitative analysis tool NVivo12, constructs the model of influencing factors of users’ usage behavior of Bilibili, and puts forward some suggestions to improve Bilibili. The research shows that the website function, resource content,webpage environment, and users’ learning and emotional needs are the five core categories that affect users’ use behavior of Bilibili, among which, website function, resource content and webpage environment belong to platform construction factors, while emotional need and learning need belong to user’s needs factors. Bilibili can be optimized from the aspects of audit, interface partition and function.更多还原