【摘要】 农产品包装英译既是农产品对外贸易不可或缺的重要因素，也是我国国内商超销售农产品的一个亮点，为海外客商认识了解我国农产品和居住在中国境内的外国友人购买农产品起到极其重要的作用。文章基于纽马克翻译理论，分析了农产品包装英译现状、探讨了农产品包装英译需要遵循的语言规范。强调农产品包装英译需要产品特点宣传与唤起消费者购买欲望并重，在符合英语国家语言习惯的基础上，突出中国农产品的核心竞争力、拓展农产品对外宣传的路径及推动中国农产品消费文化走向世界市场。更多还原

【Abstract】 Agricultural products packaging translation is an integral part of foreign trade, which plays a very important role for the overseas merchants to understand our agricultural products and for the foreigners living in China to buy agricultural products. Based on Newmark’s translation theory, this paper analyzes the present situation of the English translation of agricultural products packaging and discusses the linguistic norms to be followed. It is emphasized that promotion on product features and arousing consumers’ buying desire in translation should be paid equal attention.In accordance with the English language norms, translation should highlight the core competitiveness of China’s agricultural products, expand the path of foreign publicity and promote the consumer culture of China’s agricultural products to the world market.更多还原