【摘要】 卢沟桥作为中国传统名桥的代表，是北京城重要的门户和地标，也是闻名海外的“马可·波罗桥”，“卢沟桥的狮子数不清”是卢沟桥本体形象最突出的特征。但与宏观和微观层面的形象相比，卢沟桥的整体形象模糊不清，甚至是缺失的。通过对古代诗词、历史绘画、游记、插图、地图等资料的分析，总结出作为地理空间标志的卢沟桥宏观形象，以及作为皇权象征的卢沟桥微观形象。并运用传播学中二度编码理论，探究卢沟桥跨文化形象塑造的原因和目的，即传播者为了通过与他者的对比进行自我批判，在传播中的二度编码环节，有选择性、目的性地转译，运用符合受传者认知的内容、形式或方式，来干预受传者的解码，从而塑造出卢沟桥在跨文化语境中“京师门户”“皇家权威”的形象，而忽视了卢沟桥的中观本位形象。更多还原

【Abstract】 As the representative of the traditional Chinese famous bridge,Lugou Bridge is an important gateway and landmark of Beijing,and also the famous "Marco Polo Bridge" overseas The lions on the Lugou Bridge are beyond people’ s count" is the most prominent feature of the image of Lugou Bridge.However,compared with the macroscopic and microscopic images,the overall image of Lugou Bridge is ambiguous or even missing.Based on the analysis of ancient poems,historical paintings,travel notes,illustrations,maps and other materials,this paper summarizes the macro image of Lugou Bridge as a geographical space symbol and the micro image of Lugou Bridge as a symbol of imperial power.And using the theory of second encoding in communication studies,explore the reasons and purposes of the formation of the cross-cultural image of Lugou Bridge.That is,in order to make self-criticism by comparing with others,the communicator makes selective and purposefully translation in the second encoding link of communication,and uses the content,form or way that conforms to the cognition of the communicator to interfere with the decoding of the communicator,to shape the image of the gateway of the capital and the authority of the royal family’ in the cross-cultural context,while the medium image of Lugou Bridge is ignored.更多还原